Investigative journalism is what has been missing from this whole story since it started. It started out as a beat up by Gizmodo, and 1000's of bloggers took that ranting with no fact, as thruth, thus a whole storm in a thimble started.
This is not a real issue like the one that RIM had that email bug in their phone for months before they did anything about it, and to this date they never admitted a fault. Or Microsoft had stuffed xbox 360's for years and have only just done something by releasing a new xbox, and yet put all their users through pain (40% return rates and repairs) of constant fixes, I myself have had 5 xbox 360's fixed! How many car companies or builders would stand up to this? I never saw this much ranting on the net, on blogs and forums with those above mentioned issues.
Is it a Major issue... no, its it a minor one.. yes, but no more or no less than every other phone out there. Its like complaining your car gets stone chips, and that the car maker is some how responsible for not putting enough paint on the car to stop getting stone chips, stupid! And now that car maker is giving you a free car bra, and yet some people still complain? It must be a slow news week, this is such a NON STORY!
The fact that Apple even had a press conference about it, is amazing, and UNPRECEDENTED in the tech community.